The Foundation is geared to the discovery of future artistic skills and talent in children up to the age of 18, everywhere in all its various forms, including; portraiture, landscape, fashion design, architecture, graphic design, sculpture and modern art. It is currently being established as a recognised charity.

Its intention is to create regional centres throughout the UK, working in tandem with local authorities, schools and communities generally. The Foundation will develop local/regional competitions and the winners will then participate in a national competition to find the ‘Young Artist of the Year’. The ultimate aim of the Foundation will be the award of future scholarships to the successful.